If your business relies on having an online presence, you need to be fulfilling two very important goals: attracting and retaining customers.
Content marketing is a powerful tool that can help you meet those goals by strategically using relevant, interesting and helpful information to engage your target audience and improve your search engine rankings.
The more content added, strategically set around your most valuable keywords, improves your SEO ranking. This is because the more content on your website, and the more keywords that are embedded and spread on it, the better chance you have of ranking higher in search engines.
Content marketing and SEO are often used interchangeably to mean the same thing. However, there is actually a big difference between the two. The term content marketing refers to the promotion of your business through relevant, original and trustworthy content that attracts traffic to your website.
Here are some other key benefits of content, in relation to SEO:
Quality Content Generates High CTR - Google considers your CTR as an important factor to rank your website - the more you get users to click on your links, the greater are your chances of getting better rankings on search engines.
Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
Content Allows You to Incorporate Keywords - Quality content is the only way to make sure that you can strategically use your keywords. This will help you compete with other brands from your industry.
Quality Content Provides a Great User Experience - SEO involves various strategies such as generating backlinks, writing quality blog posts and using good keywords. It also involves creating a website that has a good structure that users can navigate easily, optimizing your robots.txt files, and writing good meta tags.
You can't just focus on content marketing and expect that your search engine optimization skills will improve. However, you also can't just focus on SEO and expect that it will help you generate more traffic. Both elements of your online presence need to work in tandem for maximum effectiveness.
Comments